In a society which is moving irrevocably towards mass higher education, the social, cultural and economic responsibilities of universities and HEIs are increasing at a rapid rate.

Adding value to communities and ensuring learning is applied for positive social benefits is becoming a key requirement, with funding, reputation and reward as the prizes for those who are successful.

That's why gaining the maximum benefit from academic enterprises is essential and why developing a balanced portfolio of effective projects can enhance profit streams as well as enable institutions to meet government targets and contribute meaningfully to the community at large.

The UPBEAT model is a way of achieving all of the above by assisting you in ensuring ventures start out on the right footing, are evaluated thoroughly and guided towards long-term social and financial sustainability.

Most importantly, the UPBEAT way of working ensures that your ventures enhance your academic credentials by demonstrating that the research, learning and knowledge your institution has nurtured is practical, applicable and beneficial in the 'real world'.